Increasing traffic for Websites is always in discussion among digital marketing teams and experts, and why not as the techniques and the online trends changes so frequently that it always keeps you on your toes and keeping looking for ideas and techniques.
Before we jump on to what to do with your social posts and Social media platforms, we want you to have a look on some of these points which are generic, but very important for you strategy.
- Original is better than copied content any day: – You will not find a copy of yourself in this entire world then why repeat a same content again, of course already researched terms and finding may remain the same, but you must present them in your own way, sharing the details of what you understood from it is always better, than sharing the exact copy. Always share well researched but original content. The more quality content you publish the better for your business.
- Be Helpful: – Overall idea with your website content should not always sell and give an idea of your products and services, but about how you help your readers, visitors, audiences and target markets with the specific offerings of yours. So you can leave the marketing pitch and typical ROI and TOI calculation, and focus simply on helping with common problems which you solve. Problems as simple as “How to cook Maggi” to as complex as what “How to learn shaolin kung fu”. But address problems and pain areas of your target market.
- Take care of content Length: – Content length must vary based on researches done for it across different medium like blog, article, posts etc.
- Write and share free EBooks, Tips, Mailers:- This will increase your reach and your brand popularity among target segment as well as will help you earn some good links and visitors.
- Use different mediums to share your story: – Blogs and articles are good options to share content but not always, you can break the monotonous blogs and share content in the form of
- Presentations
- Videos,
- Info graphics
- Images
- Collage etc.
As you follow the above parameters you will surely help yourself in reducing the overall bounce rate of your website and thus engage customers from these simple yet effecting strategies.
To get visitors on website from social media platform involves efforts which may look very obvious but still not followed by many.
- Include social sharing buttons on your website, so that visitors can easily share it on social media platforms and you can do it for your blogs, articles and website. This will help the visitors to share relevant content with their friends and followers online and will also give a boost to your websites with the visitors.
- Commenting via Facebook profile on your blog post is also a good option, and can help you boos the engagement and traffic to your website.
- Pop ups on the pages on the product and services information page of your website and on the blogs page to share or like the page will certainly give you a boost. This can be set strategically on your WebPages and blogs with a time period which allows the visitors to explore a bit on your webpage and then has an option to share the same, if he likes it as shown in the below image.
- Connect with relevant communities and forums and share compelling posts on these relevant groups and communities online, follow influencers and try being an influencing member in your group during the course of time by sharing engaging and most relevant content.
- Start a social media profile / page / persona for your business and you can do it separately for your Blog as well. This will help you get visitors separately and thus will be more in numbers in combination for your blog and website.
- Create Social Media Ads which increase your website traffic, for instance facebook paid ads give you an option to choose the budget and they commit a no. of likes for the budget you set, this can help you increase the reach of your business, and these likes will be relevant to your business and area, as you select the geography ( target market) while setting up your Ads.
- Optimizing your landing pages, so that when someone click on a certain product or services of your blog or website, he must be redirected to the specific product and services page, rather than redirecting him on other pages like about us or home page. This will increase the engagement and reduce your bounce rate.
- Implement the following advance SEO parameters which will be helpful in getting more visitors via social channels.
a. Semantic Markup: – We need to implement address mark up in contact us page. Review mark-up is also not implemented, we need client’s reviews or testimonials to implement review mark up. It is essential to increase Click through Rate.
- Authorship Tags
- Review and Ratings
- Local business schema and corporate contact details
- Social Profile Links
- Product or services details
- Recipes etc.
b. Twitter Card Tags – for targeting twitter users and to be searchable among twitter search.
c. Facebook Opengraph Tags – for targeting facebook user, and to come up in facebook search.
- Give importance to Google Authorship and Google plus
a. Using real face in place of company logo or an icon or cartoon is best policy.
b. Use best of your picture; if possible get one clicked by a professional to stand out of others.
c. Use image as per your industry, until you are into a fun and cartoon business don’t post that funky picture of yours in T-shirt and Bermuda, and it’s wise to have a professional picture if you are into a serious business.
What you share on social channels other than Google plus can only be seen and are visible to you, on the specific social media or search engine of that social media platform, unlike Google plus, where your posts will come up in Google’s search results when searched for that specific topic or keyword, and it will be visible to everyone on the web.
- Measure and optimize your results
a. Optimize for click and set your goals and objectives right to get the best results
b. Vary your posts to measure which is more impactful to you, whether its
- Images
- Collage
- Survey
- Questions
- Plain text
- Links of blogs and articles
- Videos etc.
c. Check the Page insights and Ads manager to get the results and understand what kind of people are engaging with you.
These techniques will help you in channelizing your efforts in the right direction and will result in increased traffic.
ARE YOU ONE OF THOSE BUSINESSES WHICH ARE FACING CHALLENGE IN INCREASING YOUR WEBSITE VISITORS?
IF YOUR ANSWER IS YES THEN start implementing the above mentioned changes in your techniques and ensure increase website traffic.
OR WE ARE JUST A CALL AWAY TO ASSIST YOU.
Thanks
Team Sankalp
Sankalp Technology 